Email Marketing Specialist

Company Overview

We are a leading web design and digital marketing agency specializing in creating exceptional websites and delivering top-tier digital marketing services. Our team is passionate about helping businesses grow, and we pride ourselves on driving impactful results for our clients. We work with a diverse range of industries, offering innovative and customized strategies to meet their unique needs.

Job Summary

We are seeking an experienced and highly skilled Email Marketer to join our dynamic team. The Email Marketer will be responsible for developing, executing, and optimizing email marketing campaigns that align with our clients’ goals. This role requires a creative and analytical individual who can think strategically while maintaining a keen eye on the details. If you have a proven track record of delivering successful email campaigns and are passionate about digital marketing, we want to hear from you.

Responsibilities and Duties

• Develop and Implement Email Campaigns: Design and manage comprehensive email marketing strategies that align with client objectives and drive engagement, conversions, and revenue.

• Segment and Target Audiences: Utilize data to segment audiences effectively, ensuring that emails reach the right people with the right message at the right time.

• Create Compelling Content: Collaborate with copywriters and designers to produce high-quality, engaging, and persuasive email content that resonates with target audiences.

• A/B Testing and Optimization: Conduct A/B tests on subject lines, content, and layouts to continuously improve email performance and optimize key metrics.

• Analyze Campaign Performance: Monitor, analyze, and report on email campaign performance using key metrics such as open rates, click-through rates, conversion rates, and ROI.

• Manage Email Marketing Tools: Oversee the use of email marketing platforms and tools, ensuring proper setup, maintenance, and utilization to enhance campaign efficiency.

• Ensure Compliance: Stay informed about industry best practices and regulations, such as GDPR and CAN-SPAM, to ensure all email marketing activities comply with legal requirements.

• Collaborate with Cross-Functional Teams: Work closely with the web development, design, and SEO teams to ensure email marketing efforts are integrated and support overall client strategies.

• Continuously Innovate: Keep up with industry trends and emerging technologies to introduce new ideas and approaches to email marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Minimum of 3 years of hands-on experience in email marketing.
• Proven track record of delivering successful email marketing campaigns with measurable results.
• Experience with major email marketing platforms such as Mailchimp, HubSpot, or similar.

Skills and Competencies

• Strategic Thinking: Ability to develop long-term email marketing strategies that align with broader marketing objectives.

• Data-Driven Mindset: Proficiency in analyzing data to make informed decisions and optimize campaign performance.

• Creativity: Strong creative skills to develop engaging and persuasive email content that captures attention and drives action.

• Technical Proficiency: Familiarity with HTML/CSS for email design and knowledge of email automation and CRM platforms.

• Project Management: Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously.

• Attention to Detail: High level of accuracy in executing campaigns and monitoring their performance.

• Communication Skills: Strong written and verbal communication skills to effectively convey ideas and collaborate with team members and clients.

Location

This position is offered on a remote basis. However, as we grow, we may establish offices in cities where the majority of our team members are located.

Working Hours

Typically work from 8 AM to 5 PM, with some flexibility depending on project timelines and client needs.

Reporting Structure

The Email Marketer will report directly to the Head of Digital Marketing and collaborate closely with other team members across various departments.

Career Path and Opportunities for Advancement

We believe in nurturing talent from within our agency. Whenever a senior position becomes available, we prioritize promoting qualified internal candidates before looking outside the organization.

How to Apply

We would love to hear from you! If you’re interested in joining our team, please fill out the application form on this page. We’re excited to see how you can contribute to our clients’ success and our agency’s growth.